HOW CAN I HELP?
I'm an enthusiastic and driven fitness/wellness content junkie with experience in brand-building and strategy from startup to acquisition and beyond. A seasoned group leader, I manage teams with clarity and efficiency, and am dedicated to empowering them so they can grab you through the lens and change your life. I'm a data driven thinker with an eye for scale, and a collaborator who doesn't mind being in the weeds as long as there's a vision of what's on the other side.
If you have a clear brand voice, I can make it sing.
If you don't, I can help you find it.
WHAT THEY SAY
Herbie Calves, CEO
"I can’t say enough about how important Erika was to the success of MYXfitness. She was the perfect person to lead the content and programming of a fitness platform that was setting out to create a new and different approach vs the usual suspects in fitness. Erika is passionate, committed and constantly looking to learn. She partnered closely with product/ engineering, marketing and community management to bring the brand vision to life. Any organization would be lucky to have Erika on their team."
Ashley Bristol, VP of Product
"Erika is the total package and an A player any team would be lucky to have. I've seen her build and scale a team and award winning content platform truly from scratch (and on minimal budget!) and I am always in awe of the innovation and ideas she brings to the table. She has a commanding presence and is a natural born leader. Erika truly cares about what and who she works with and has my total respect and admiration. I truly love working with Erika!"
Marc Brown, EVP, Production
"Erika is the type of colleague that you dream of working with. She has a clear command of content, branding and strategy; is always open to collaborate and share in order to ensure creation of the best possible product; and brings a positive energy to projects that is contagious. During our time working together at Beachbody, I always knew I could turn to her for answers, advice and perspective. She helped me and my entire team grow and excel."
